According to the classical tradition, “Idea” is the common form of all concepts. Plato himself implies the concept of “Idea” as a natural uniformity in which the various manifestations of objects, fall under a single pure form or “Idea” that unifies them all in a manner similar to a model or archetype.

 

Based on this principle, the multiplicity of partners of I.D.E.A. ® with their different manifestations, contributing to the development of a culture of water, are all part of a single pure form or common Idea: The Water and The Culture of Water.

 

Plato puts all the “Ideas” in a separate world, that is the hyperuranium“ world (Ancient Greek: ὑπερουράνιον τόπον,[3] accusative of ὑπερουράνιος τόπος, "place beyond heaven") from which the “Ideas” flow, as from a fountain, then to reach the mankind consciousness/ the conscience of mankind.

 

I.D.E.A. ® is a source for the development, from which flows the ethical principle of progress for an innovative culture inspired by the archetype of Water or Soul of Water. I.D.E.A.® is designed to inspire a strong awareness for the evolution towards a strongly united, civilized and advanced society.

 

...We are The Soul of Water !

 

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